Conference Overview

Please note that the information below refers to the April 2008 conference program. Visit this site again for updates on the conferences to be held in October 2008. If you have any questions, e-mail us at seminars-ec@chinasourcingfair.com

Admission is FREE!

China Sourcing Fair: Underwear & Swimwear spring 2008
Conference program

Venue: Rooms 201C, 203, 204 and 205
Level 2, AsiaWorld-Expo, Hong Kong

12 April 2008 (Saturday)

Time	Topic/Speaker	Room	Language
11:30 am - 12:30 pm	Strategic advice on setting up operations in Hong Kong / China •  Get practical tips on how you can expand your sourcing operations in Hong Kong / China Juergen Kracht, Managing Director, Fiducia Management Consultants	205	English
12:30 pm - 3:00 pm	Buying from China: What new buyers need to know •  How to find and select the right suppliers •  Your best options on your quality control processes •  Tips on how to pay your suppliers more efficiently •  Shipping, logistics, import duties, and customs clearances	201C	English
2:00 pm - 3:00 pm	The importer's guide to REACH: What importers and buyers need to understand •  Learn the key components of REACH and its impact to small and medium enterprises Bureau Veritas Hong Kong Ltd.	205	English
3:10 pm - 4:10 pm	Ask the experts ** •  Free personalized, professional advice to your import questions — A unique service of one-on-one consultations with industry specialists!	204	English
3:30 pm - 4:30 pm	Intellectual property rights essentials in Hong Kong and China •  Understand the ABCs of protecting your brands/products in Hong Kong and China Richard Keady, Partner, Barlow Lyde & Gilbert, Hong Kong	205	English

13 April 2008 (Sunday)

Time	Topic/Speaker	Room	Language
12:30 pm - 3:00 pm	Buying from China: What new buyers need to know Back by popular demand, learn: •  How to find and select the right suppliers •  Your best options on your quality control processes •  Tips on how to pay your suppliers more efficiently •  Shipping, logistics, import duties, and customs clearances	204 - 205	English
1:00 pm - 2:00 pm	Depth Width Ratio (DWR): The revolutionary new bra sizing system •  Gain insights on the new bra sizing formula to create that perfect fit Dr. Winnie Yu, Associate Professor, Ace Style Institute of Intimate Apparel, Institute of Textiles and Clothing (ITC), Hong Kong Polytechnic University	Hall 1, Fashion Parade venue	English
3:10 pm - 4:10 pm	Ask the experts ** •  Free personalized, professional advice to your import questions — A unique service of one-on-one consultations with industry specialists!	204 - 205	English
3:00 pm - 4:00 pm	Building quality relationships with your China suppliers •  Get insights on how to effectively negotiate and build relationships with your China suppliers with specific focus on quality and compliance standards Bureau Veritas Hong Kong Ltd.	203	English

14 April 2008 (Monday)

Time	Topic/Speaker	Room	Language
12:30 pm - 3:00 pm	Buying from China: What new buyers need to know Back by popular demand, learn: •  How to find and select the right suppliers •  Your best options on your quality control processes •  Tips on how to pay your suppliers more efficiently •  Shipping, logistics, import duties, and customs clearances	201C	English
1:00 pm - 2:00 pm	PANTONE view colour planner Summer 2009 •  Get the latest industry news on Pantone's color forecasts for Summer 2009 Maryann M.W. Wong, Business Development & Sales Manager, Fashion & Home, PANTONE Asia, Inc.	205	English
3:10 pm - 4:10 pm	Ask the experts ** •  Free personalized, professional advice to your import questions — A unique service of one-on-one consultations with industry specialists!	205	English

15 April 2008 (Tuesday)

Time	Topic/Speaker	Room	Language
12:30 pm - 3:00 pm	Buying from China: What new buyers need to know Back by popular demand, learn: •  How to find and select the right suppliers •  Your best options on your quality control processes •  Tips on how to pay your suppliers more efficiently •  Shipping, logistics, import duties, and customs clearances	201C	English

Strategic advice on setting up operations in Hong Kong/China
Juergen Kracht, Managing Director, Fiducia Management Consultants

Thinking about the next step in your sourcing operations in Hong Kong and/or mainland China? If the answer is yes then this is the seminar for you.

The speaker will discuss the various strategic considerations that you need to know and weigh when expanding your business in Hong Kong/China. He will help you develop clear business objectives and analyze the best forms investments for your enterprise. He will provide an overview of sourcing developments and discuss some of the concerns buying operations are currently dealing with in China.

The seminar will also compare the benefits of having a Hong Kong trading company versus having a company in China. Practical tips and roadmap to setting up operations in Hong Kong/China will be discussed. Case studies on the following will likewise be provided:

•	Dividing power: Sourcing via Hong Kong in combination with a mainland China Representative Office
•	Lean Leverage: The advantages of Business Process Outsourcing (BPO)

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Buying from China: What new buyers need to know

Want to learn the secrets of building win-win relationships with China suppliers? Back by popular demand, the Buying from China seminar series covers a full range of trade topics from finding suppliers to planning for logistics and quality control. It also offers tips on how to pay your suppliers more efficiently. Whether you're new to China sourcing or a seasoned veteran who wants a fresh perspective on the subject, these seminars will give you valuable advice to help you source more productively and profitably. It's information that will continue to pay off for years to come.

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The importer's guide to REACH: What importers and buyers need to understand
Bureau Veritas Hong Kong Ltd.

REACH — this complex new European legislation impacts roles and responsibilities across the supply chain. What does this mean for me as an importer, wholesaler or trading company, servicing the marketplace? How may the US market use REACH? This presentation breaks down the key components of REACH in this overview focused on the downstream effects that will impact many small business people.

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Intellectual property rights essentials in Hong Kong and China
Richard Keady, Partner, Barlow Lyde & Gilbert, Hong Kong

This seminar covers:

•	Overview of IP rights — Hong Kong and China
•	Licensing and Exploitation
•	Formalities in Registration and Licensing
•	Avoiding Pitfalls
•	Enforcement measures in Hong Kong and China

It also includes an update on the most recent developments in IP legislation and case law in both Hong Kong and China.

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Depth Width Ratio (DWR): The revolutionary new bra sizing system
Dr. Winnie Yu, Associate Professor, Ace Style Institute of Intimate Apparel, Institute of Textiles and Clothing (ITC), Hong Kong Polytechnic University

Bra designers worldwide currently use a formula developed more 70 years ago when creating intimate apparel. The formula states that the size of a woman's breasts and therefore the bra size that she needs is decided by an under and across the bust measurement with "Alphabet" bras being the norm: A cup (youthful); B cup (average); C cup (large); and D cup (heavy).

This seminar, based on research by the Hong Kong Polytechnic University, discusses that not only is a woman's breast "a very complex 3D geometry", but that the current sizing system may be "inappropriate in the categorization of breast sizes for bras". There are more than 100 key measurements necessary to produce the bra with the perfect fit, and that the sizes should be based on a new bra depth/width ratio - or DWR. The researchers have narrowed down their 100 measurements to 8 factors to describe the breast shape - overall build, breast volume, inner, outer and lower breast shape, height, and gradient and orientation. Dr. Yu will present how the new DWR method will help increase the number of existing bra sizes by between eight and 16 size combinations - offering more choices to women. A must attend seminar for the intimate apparel industry!

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Building quality relationships with your China suppliers
Bureau Veritas Hong Kong Ltd.

Understanding China vendors and their ability to meet your expectations regarding product quality, safety and compliance are key to successful sourcing from China. Hear from experienced local business account managers on how to effectively deal, negotiate and build relationships with Chinese companies with a specific focus on quality and compliance standards.

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PANTONE view colour planner Summer 2009
Maryann M.W. Wong, Business Development & Sales Manager, Fashion & Home, PANTONE Asia, Inc.

For next season we are looking more at a state of mind rather than any one specific trend in color. We should begin to focus on things that are not so obvious but now have more of a hidden factor.

We see a return to a more gregarious approach to color, which is important since this attitude celebrates the individual and makes people feel good about themselves. From a sociological standpoint much of this has to do with the fact that many people today have taken a proactive stance in their personal contributions to the betterment of our world.

But with all of this rationalization also comes a feeling of irrationality. We are at the beginning of a new social trend with changes in values that will be with us for a long time. Much of this has to do with the emergence of new markets and how the perceptions from Dubai to India and from China to Brazil can be very different from what is familiar in the traditional western world.

This however has created a desire for emerging fantasy. People all over the world are taking notice and look at each other as a source of inspiration but interpret those inspirations to suit themselves.

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About the speakers

Juergen Kracht is the Managing Director at Fiducia Management Consultants. He has lived in Hong Kong since 1971. Before establishing Fiducia in 1982, he was active in international trade with China and Hong Kong and in manufacturing activities in Hong Kong (consumer durable goods). He has gained remarkable experience in advising international clients on trading and sourcing structures in Hong Kong and China from industries as diverse as toys, machinery, packaging, textiles, lighting, furniture to name but a few.

Mr. Kracht is also an Investment Promotion Ambassador for the Hong Kong Government since September 2004 and is regarded internationally as a valuable speaker at China events providing comprehensive know-how and in-depth practical experience on various China topics. He is a member of the Hong Kong Club, the Foreign Correspondence Club as well as a Board Member of the Hong Kong Management Consultancy Association.

Fiducia was founded in 1982 and provides a wide range of services to assist international companies in implementing, expanding or optimizing their business activities in China and Hong Kong. With four offices strategically located in Beijing, Hong Kong, Shanghai and Shenzhen, and a multinational team of 100 experienced and dedicated staff, Fiducia provides Hong Kong and China solutions combining international expertise and local know-how.

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Richard Keady is a Partner admitted to practise in Hong Kong and in England & Wales. He has a degree in Chemistry from the University of Oxford. Richard has over 10 years' experience advising a variety of clients in relation to a broad range of intellectual property, IT and telecommunications disputes including infringement of patents, trademarks, copyrights, designs and other intellectual property rights. He has particular expertise in anti-piracy work. Richard has been resident in Hong Kong for over 7 years and during that time has worked on many of Hong Kong's highest profile IP disputes.

In addition to his litigation experience, Richard has also acted for clients in relation to non-contentious IP and IT matters, including in relation to telecommunications and outsourcing.

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Dr. Winnie Yu received her Ph.D. from the University of Leeds in 1996. She is a Fellow of both the "Textile Institute" and the "Hong Kong Institution of Textile and Apparel", and the editor of the "Research Journal of Textile and Apparel". She is also appointed as the Visiting Chair Professor by the Beijing Institute of Clothing Technology and the Visiting Professor by the Xian Polytechnic University.

Before joining the PolyU, she was the Assistant Factory Manager of Embry and the Assistant Sales Manager of Cosmo Knit. For research, she is specialized in 3D body sizing and fit analysis. Her invention of "Cubicam" 3D body scanning system was awarded the Silver Award at the "International Exhibition of Inventors" in Geneva in 2004. Other inventions such as the !Soft Mannequin has been licensed commercially and the "3D underwire" has been filed as a US patent. Recently, her research team has published a new Bra Sizing System using DWR (breast depth width ratio) that has been widely reported by international press media.

In 2004, she established the Asian's first "ACE Style Institute of Intimate Apparel (ASIIA)" at the PolyU with substantial donation from the industry. In April 2007, the ASIIA co-organized the first International Lingerie Forum and in Jan 2008, it held the International Symposium of Intimate Apparel at the PolyU.

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Maryann M.W. Wong is the Business Development & Sales Manager for PANTONE Fashion & Home. She joined the firm in 2003. In her current position, she has been instrumental in the business expansion of PANTONE® for fashion and home color system in the Asia Pacific region. Her wealth of experience has enabled her to understand and cater to the needs of her customers.

Maryann's exposure in the field is diverse. She started her career in apparel export; working for Mexx Consolidated (Far East) Ltd., the Gap (Far East) Ltd., Simint SPA — Armani Exchange and Mast Industries (Far East) Limited. She further pursued her career in the retail sectors in clothing and eyewear, marketing known brands such as "CLOSED" — casual & jeans wear, Vivienne Westwood, Krizia, United Colors of Benetton, Sisley in eyewear.

Maryann studied fashion and obtained her MBA from Hong Kong Polytechnic University.

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