China Sourcing Fair: Electronics & Components - Electronics & Components Trade Show in Hong Kong
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Conference Overview

Please note that the information below refers to the October 2009 conference program. Visit this site again for updates on the conferences to be held in April 2010. If you have any questions, e-mail us at seminars-ec@chinasourcingfair.com.

Now's your chance to learn more from industry experts about trading with Asia for FREE! The China Sourcing Fair: Electronics & Components conference program covers a full range of trade topics from finding suppliers to planning logistics to planning quality control. You will also get market intelligence reports on the latest product tech trends. Whether you're a new or small volume importer, you'll get advice to help you source more productively and profitably.

Unique to the conference is the Ask the Experts service which is a one-on-one consultation with third party trade reps and other buyers just like you who will share their experience and know-how on successful sourcing in Asia.

Why attend?
The conference program provides an excellent forum for buyers to:

  • Meet face-to-face with industry specialists
  • Gain insights on product quality, trade financing and logistics
  • Find out the latest product innovations in the consumer electronics industry
  • Network with other buyers who have experienced success in sourcing from Asia's dynamic supply markets

Take the step to improve/enhance your importing skills and knowledge today!

Admission is FREE!

Conference program

Venue: Rooms 201B and 201C
Level 2, AsiaWorld-Expo, Hong Kong

12 October 2009 (Monday)

Time Topic/Speaker Room Language
11:30 am - 12:30 pm Sourcing from China: Cover your legal bases
•
Know your legal rights when sourcing products from China; includes case studies
Richard Keady, Partner, Barlow Lyde & Gilbert, Hong Kong
Andrea Sangiorgi, Registered Foreign Lawyer, Barlow Lyde & Gilbert, Hong Kong 		201B English
1:00 pm - 2:00 pm Capture new markets with next-gen display, GPS and digital camera technologies
•
Discover the next cool technology and how it can open new markets for you and your products
Art Nutter, Founder and CEO, TAEUS International Corporation 		201C English
2:00 pm - 3:00 pm Global trends in electronic products and market update on Taiwan's electronics industry
Dr. Huai-Jia Luo, Vice President, Taiwan Electrical and Electronic Manufacturers' Association (TEEMA) 		201B Chinese #
3:00 pm - 4:00 pm LED industry — Green lighting technology and business opportunities
•
Learn the latest developments, challenges and opportunities in the LED market
Dr. Rex Hsiang-Jui Wu, General Manager, Advanced Lighting Solution SBU, Optoelectronics Group, Lite-On Technology Corporation 		201B Chinese #
4:10 pm - 5:10 pm New opportunities: Smartphones, mobile Internet devices or netbooks
•
Find out what's next for netbooks – the leading product in the PC market today
Kevin Wang, Director, China Research, iSuppli Corporation 		201C English
# English interpretation service provided for Chinese-language seminars.

13 October 2009 (Tuesday)

Time Topic/Speaker Room Language
12:30 pm - 3:00 pm Buying from China: What new buyers need to know
Topics include:
•
Smart sourcing from China: Getting started
•
Evaluating and managing your suppliers
•
Paying suppliers: Advice on positioning yourself financially
•
Logistics - Making your supply chain shorter and simpler
•
Managing product quality: An A-to-Z guide
Mike Bellamy, China Operations Director, PassageMaker Sourcing Solutions
David Dayton, Chief Executive Officer, Silk Road International (SRI) China Bureau Veritas Consumer Products Services
Benjamin Dolgin-Gardner, Chief Executive Officer, Shenzhen CE and IT Ltd. 		201C English
2:00 pm - 3:00 pm New opportunities: Smartphones, mobile Internet devices or netbooks
•
Find out what's next for netbooks – the leading product in the PC market today
Kevin Wang, Director, China Research, iSuppli Corporation 		201B English
3:10 pm - 4:10 pm Ask the experts
•
Free personalized, professional advice to your import questions — One-on-one consultations with 3rd party specialists and on-the-ground sourcing professionals!
 201C English
3:20 pm - 4:20 pm The evolving chemical regulations: A new stage for REACH & EU/US/CA RoHS
•
Get updated on the latest quality management and environmental health standards and their impact to your business
Dr. Maggie Wang, Manager, Analytical Division, Bureau Veritas Consumer Products Services 		201B English

14 October 2009 (Wednesday)

Time Topic/Speaker Room Language
11:00 am - 12:00 nn Going green: Fast facts and emerging trends
•
Take a market oriented look at the on-going green trends in the electrical & electronics industry
Raphael Thomas, Ecodesign Expert, Bureau Veritas Consumer Products Services 		201B English
12:30 pm - 3:00 pm Buying from China: What new buyers need to know
Topics include:
•
Finding and selecting the right suppliers
•
Quality control management: Making sure you're getting what you pay for
•
Paying suppliers: Advice on positioning yourself financially
•
Protecting your Intellectual Property
•
Shipping, logistics, import duties, and customs clearances
Mike Bellamy, China Operations Director, PassageMaker Sourcing Solutions
David Dayton, Chief Executive Officer, Silk Road International (SRI) China Bureau Veritas Consumer Products Services
Benjamin Dolgin-Gardner, Chief Executive Officer, Shenzhen CE and IT Ltd. 		201C English
3:10 pm - 4:10 pm Ask the experts
•
Free personalized, professional advice to your import questions — One-on-one consultations with 3rd party specialists and on-the-ground sourcing professionals!
 201C English

15 October 2009 (Thursday)

Time Topic/Speaker Room Language
11:30 am - 12:30 pm Negotiation tactics for successful purchase contracts/orders
•
Get practical tips on your supplier negotiations and purchase orders
Mike Bellamy, China Operations Director, PassageMaker Sourcing Solutions 		201B English

Sourcing from China: Cover your legal bases
Richard Keady, Partner, Barlow Lyde & Gilbert, Hong Kong
Andrea Sangiorgi, Registered Foreign Lawyer, Barlow Lyde & Gilbert, Hong Kong

Sourcing goods from China can be cheap. But it can also bring trouble such as suppliers failing to deliver your goods; products may be defective; your technology may be stolen. We look at the ways in which you can make the law work for you. In particular, we will cover:
•
Managing your risk: Getting your contracts to protect you
•
Product liability: Made in China... injured in the US. Are you responsible?
•
Intellectual property: How to stop counterfeits and grey market trading
•
If things do go wrong – what to do next?

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Capture new markets with next-gen display, GPS and digital camera technologies
Art Nutter, Founder and CEO, TAEUS International Corporation

In displays, LCDs are dominant today, but will this last? Are OLED, LED, or nanoLCDs going to be the next big display technology?

GPS have gotten smaller and more sophisticated. Will new technologies just consolidate new features, improve navigational accuracy, reduce power, or just reduce prices?

Digital cameras improve resolution and features every few months. Is there a revolutionary technology that will catapult over these incremental changes?

Art Nutter, CEO of TAEUS International Corporation lets you in on how to discover the next cool technology and get it legally. Suggestions on how to capitalize on your R&D investment, or let others invest and then license their technology, and open new markets for your products at the same time will likewise be presented.

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Global trends in electronic products and market update on Taiwan's electronics industry
Dr. Huai-Jia, Luo, Vice President, Taiwan Electrical and Electronic Manufacturers' Association (TEEMA)

Dr. Huai-Jia Luo, the pre-eminent Vice President of the Taiwan Electrical and Electronic Manufacturers' Association (TEEMA) — one of the most professional, high-tech and important industrial association in Taiwan-will talk about the latest market development and global trends in electronic products. He will also provide a market update on Taiwan's electronics industry and the product innovations that are currently being made or expected soon.

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LED industry — Green lighting technology and business opportunities
Dr. Rex Hsiang-Jui Wu, General Manager, Advanced Lighting Solution SBU, Optoelectronics Group, Lite-On Technology Corporation

Dr. Rex Hsiang-Jui Wu, General Manager at Lite-On Technology Corporation, a leading global provider of innovative imaging products, power supplies, and LEDs, will speak about:
•
The evolution of LED technology
•
The multiple uses of LED for lighting applications
•
The latest developments, challenges and opportunities that can be found in LEDs
•
A close watch on the LED global market and its many potential business opportunities

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New opportunities: Smartphones, mobile Internet devices or netbooks
Kevin Wang, Director, China Research, iSuppli Corporation

The netbook is the hottest electronic product in China today. iSuppli, renowned market intelligence research and consulting agency, expects that domestic market will reach 2.5 million in 2009, five times larger than 2008. Although the annual growth rate is very attractive, the market size is still quite small, compared to China's 16.5 million notebook market. However, global netbook market is gaining momentum now. The market will grow to 22 million in 2009.

Kevin Wang, Director for China Research at iSuppli will discuss the development of the netbook market in China and the rest of the world. He will also provide analysis of the following:

•
Growth of netbooks in the notebook PC market in the next five years
•
How netbooks and mobile broadband represent new market opportunities and new sales channels
•
MID, UMPC and netbooks — Overlap and differences
•
Competitive analysis of Chinese notebook PC OEMs to develop netbooks and compete with major established players such as Asus and Hewlett-Packard
A must-attend for buyers looking to keep up-to-date on the hottest product in the PC market space.

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Buying from China: What new buyers need to know
Mike Bellamy, China Operations Director, PassageMaker Sourcing Solutions
David Dayton, Chief Executive Officer, Silk Road International (SRI) China Bureau Veritas Consumer Products Services
Benjamin Dolgin-Gardner, Chief Executive Officer, Shenzhen CE and IT Ltd.

Learn the secrets of building win-win relationships with your China suppliers! Attend the Buying from China seminar series and join our panel of buyers and 3rd party specialists as they discuss their past and current experiences on the challenges and rewards of sourcing in China. Modules include:
•
Finding, evaluating and selecting the right supplier/s
•
Quality control processes: Making sure you're getting what you pay for
•
Protecting your Intellectual Property
•
Shipping/logistics: The ins and outs of getting goods from here to there
•
Paying suppliers: Advice on positioning yourself financially
•
Case studies on China sourcing
Whether you're new to China sourcing or a seasoned veteran who wants a fresh perspective on the subject, these seminars will give you valuable advice to help you source more productively and profitably. It's information that will continue to pay off for years to come.

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The evolving chemical regulations: A new stage for REACH & EU/US/CA RoHS
Dr. Maggie Wang, Manager, Analytical Division, Bureau Veritas Consumer Products Services

With increasing concerns about the adverse effects on our health and environment from hazardous substances, many countries including the EU, US, China etc., have enacted legislations (e.g. RoHS, REACH) to restrict numbers of hazardous substances in the E&E industries. In addition, owning to the continuous pressures from government agencies, non-government organizations and a changing competitive market place, many brands, retailers and manufacturers have developed a series of specifications to reduce the exposure of the user and the environment to various health hazardous chemicals. This seminar will share the latest information regarding REACH & RoHS and also the on-going green trend in the E&E industries.

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Going green: Fast facts and emerging trends
Raphael Thomas, Ecodesign Expert, Bureau Veritas Consumer Products Services

This presentation takes a market oriented look at the on-going green trends in the E&E industry. Among many green standards, the Ecodesign for Energy Using Products Framework Directive (EuP), a new European Union's regulation regulating all the products using energy to enable their main function, including sub-assemblies, with an objective to reduce environmental impact of products progressively and permanently, will be our main focus in this seminar. Owing to more and more customers spotlighting on environmental protection, continuous updating for EuP has been made. Therefore, our expert will bring you what EuP and ecodesign is, the latest update of the EuP Directive for E&E products, and Bureau Veritas' corresponding solutions.

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Negotiation tactics for successful purchase contracts/orders
Mike Bellamy, China Operations Director, PassageMaker Sourcing Solutions

Mike Bellamy, seasoned China sourcing professional, will give detailed information on best practices and common pitfalls relating to supplier negotiations and purchase order agreements.
Topics include:
1. Preparing your pre-negotiation checklist
2. What to do during face-to-face negotiations with your potential supplier
3. Critical contractual items to take note of such as price, quality, lead times, payment terms, and intellectual property
Valuable tools of the trade such as check lists and templates used by industry experts will be provided.

This intermediate level course is designed to carry forward some of the topics in the entry level seminar entitled Buying from China: What new buyers need to know. It is recommended that interested parties take part in both seminars to gain maximum benefit.

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About the speakers

Richard Keady is a Partner specializing in intellectual property and IT matters, handling a wide-range of contentious and non-contentious issues in these areas.

Richard has worked on a range of intellectual property, IT and telecommunications related transactions including infringements of patents, trademarks, copyrights, designs, software development and licensing, outsourcing, hardware leasing and maintenance, systems integration and technology procurement.

He has particular experience in the financial services, insurance and the telecommunications, media and technology sectors. Much of Richard's experience involves resolving complex commercial and multi-jurisdictional issues and an increasing amount of his work is focused in mainland China.

Richard is recognized as a leading individual for dispute resolution in Chambers Asia 2009.

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Andrea Sangiorgi is a Registered Foreign Lawyer and qualified to practice law in Italy and England and Wales. He specializes in general commercial work, including manufacturing and distribution agreements, joint ventures and investments in China, intellectual property and employment and immigration matters.

Andrea regularly advises clients on the various aspects of commercial intellectual property issues, particularly when preparing contractual arrangements relating to franchising and trade mark licensing.

Andrea is fluent in English, Italian and Portuguese.

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Art Nutter founded TAEUS International Corporation in 1992 as the world's first engineering company dedicated exclusively to intellectual property. TAEUS helps patent owners to receive optimum value for their property in the world's market for innovation.

TAEUS assists clients with all aspects of patent ownership, including determining which patents are valuable, proving competitors' use of patents by forensic engineering analysis (reverse engineering), supporting clients with patent licensing negotiations, patent brokering, prior art research and expert witness services in IP litigation, and auditing license agreements.

Mr. Nutter defined the TAEUSworksTMbusiness method for evaluating patents for licensing purposes. He has filed for a number of patents of his own. He helped to create the TAEUS Global Patent Syndicate (www.taeus-gps.com), connecting the world's patent owners with patent seekers.

Mr. Nutter lectures and writes on IP management, and served as trustee, High-Tech Sector chair, international delegate and on many committees for the Licensing Executives Society (USA & Canada), Inc (LES). He also served as LES International Communications chair.

He holds a BSME from the University of Akron (Ohio) and an MBA from the University of Phoenix.

About the company
TAEUS helps maximize value through the entire business cycle of intellectual property with services including portfolio management, patent mining and analytics tools, expert patent evaluations, global patent marketing, IP transactions, technical investigations, reverse engineering, litigation support, expert witnesses, and prior art searches.

TAEUS and its international subsidiaries' technical expertise encompass all areas of technology: from high technology to health care, from undersea to space.

TAEUS headquarters are in Colorado Springs, Colorado, with offices or representatives in Silicon Valley, Dallas, New York, London, Tokyo, Singapore, Seoul, Taipei, Shanghai, St. Petersburg, Moscow, and Romania.

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Dr. Huai-Jia Luo worked for the Council for Economic Planning and Development to analyze the economic policies and cross-strait industry right after he received his Master of Economics from Taiwan Soochow University in 1986.

From 1991 to 1998, Dr. Huai-Jia, Luo worked for SEF, Straits Exchange Foundation, under the Economic and Trade Department. In 1999, he worked for IBT, Industrial Bank of Taiwan as a Senior Associate Manager in-charge of economic development plans for the Taiwan industry.

After leaving IBT in 2000, he began dedicating his time to creating global economic growth policy suggestions for the Taiwan government as the CEO of the Taiwan Electrical and Electronic Manufacturers' Association (TEEMA). Dr. Luo was promoted to Vice president of TEEMA in 2005.

Dr. Luo's major duty is to assist Taiwan companies enter the global market thereby improving life conditions. He also serves as a lecturer for the Department of Economics at Soochow University since 1986. Every year, Dr. Luo publishes papers about the mainland China and Taiwan economic market conditions including industry analysis on emerging car electronics, opto-electronics, semiconductors and flat panel display. In 2007, Dr. Luo got his PhD of Economics Law from the China University of Political Science and Law in Beijing.

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Dr. Rex Hsiang-Jui Wu has been the Associate Vice President of Lite-On Technology Corporation since 2002, and is also currently the General Manager and head of Advanced Lighting Solution (ALS) Business Unit at Lite-On's Optoelectronics Group. ALS consists of various product lines and focuses its business in developing advanced light emitting diode (LED) products for the needs of indications, display, electrical signals, LCD backlighting, special and general lighting. Dr. Wu also serves as the Committee Chairperson for Intellectual Property and Standards of the Taiwan Optoelectronic Semiconductor Industry Association (TOSIA). Prior to this, he has held positions as Special Assistant to CEO and AVP of Networking and Communication Power SBU in Lite-On Technology. He has likewise served as Associate Professor for the Department of Electronic Engineering at Ching Yun University. Dr. Wu has extensive experience in product development and business expertise in different fields ranging from power electronics to optoelectronics. He has a PhD from the Institute of Electronics Engineering, National Chiao Tung University and a master's degree from the Institute of Electrical and Control Engineering, National Chiao Tung University, Taiwan.

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Kevin Wang is responsible for managing iSuppli research in China including creating and implementing industry surveys, evaluating the impact of market factors, building long and short-term market forecasts and authoring research reports. He is also responsible for conducting research on wireless market, managing customized project and developing new products focused on China.

Prior to joining iSuppli, Kevin worked as a sales engineer for World Peace International and served as a sales executive for Integrated Circuit Solution, Inc. Kevin also served as an editor at an international electronics magazine where he wrote news and features about the electronics market in China.

Kevin earned his Bachelor of Science in Information Science and Management from Xi'an JiaoTong University and a Master of Business Administration from the University of Hong Kong.

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David Dayton is the owner and manager of Silk Road International (www.silkroadintl.net). David has nearly twenty years experience working in and with Asia and currently maintains office in Shenzhen. David is a regular presenter at Global Sources' New Buyer Training seminars in Shanghai and Hong Kong. He has also spoken for Global Sources' Supplier Education program. David has been published in Euro Biz magazine and other trade publications and on numerous sites online. He has also been interviewed by CBS Evening News, the BBC and by NPR on China related issues. He has worked as a consultant, manager, trainer and translator on both sides of the Pacific and is fluent in English, Thai and Mandarin.

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Having faced the China Intellectual Property (IP) and Quality Control monsters early on in his career, Mike Bellamy decided to do something about it by developing the PassageMaker "Black Box Quality Gate" system to extract the best pricing in China and protect IP without compromising quality and service. PassageMaker's 100% US owned and operated Assembly Center in S. China serves as the client's "black box" where inspection, final assembly and branding takes place behind closed doors. In this fashion, Intellectual Property is physically secured and full quality inspection is conducted before product leaves China.

Before organizing PassageMaker, Mike worked with The Brock Group, an international trade and investment consulting firm managed by President Reagan's former US Trade Representative and US Senator Bill Brock in Washington DC. Mike moved to Asia in 1994 and has structured sourcing investments in over 200 production classifications for US and European clients during his time in China. He received his double degrees in Diplomacy and Economics in Washington DC and later went on to gain an International MBA from the University of South Carolina which included a year of full-time graduate level courses at the Harbin Institute of Technology and University of International Business and Economics in Beijing.

Recognized as expert on China sourcing, Mike has been a featured presenter for a number of high profile seminars and trade shows including Global Sources' China Sourcing Fairs in Hong Kong, Shanghai, and Dubai, Boat Tech China, Rotary Foundation, US Chamber of Commerce, British Chamber of Commerce, National Association of Purchasing Managers/ Institute for Supply Management, Small Business Development Bureau and the State Bar of California among others.

To learn more about PassageMaker visit www.PSSchina.com

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Dr. Maggie Wang is currently the Manager of Analytical Division at Bureau Veritas Consumer Products Service (BVCPS). In her role, she provides technical training and consultation services to clients in areas of quality, chemical, environmental and toxicological of consumer products. She has solid experience in the industry and has extensive knowledge of current global trends of restricted substances, associated regulations and their impacts to consumer products industry.

Dr. Wang holds a PhD from the Hong Kong University of Science & Technology and a Bachelor Degree in Chemistry from the Peking University of China.

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Raphael Thomas is the Ecodesign Engineer of Bureau Veritas - CODDE. He is currently located in Shanghai developing a local EcoDesign expertise center and in-charge of EuP business in Asia for Bureau Veritas. He has been involved in European projects including the task 4 and 5 drafting of EuP preliminary. He has worked in a French consultancy agency where he participated in Carbon Footprint Assessment for international leading companies in area of high technology. His has strong skills in Life Cycle Assessment and Carbon Footprint Assessment.

Raphael holds a master degree of Process Engineering and Electronics with a major in Industrial Process and Environmental Management at Grenoble INP.

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