Conference Overview

Please note that the information below refers to the January 2011 conference program. Visit this site again for updates on the conferences to be held in November 2011. If you have any questions, e-mail us at seminars-gh@chinasourcingfair.com.

Listen to FREE seminars featuring industry experts who will talk on marketing strategies on trading in China! The Global Sourcing Fair (November 2011, Shanghai) conference program presents a comprehensive range of hot China domestic trade topics from market intelligence to self-brand creation, channel management and distributor strategic transformation. The conference also features a valuable selection of "fashion trend" and "buying from China" topics aimed at helping new and small volume importers better tap into China's low-cost sourcing opportunities.

Unique to the conference is the new "China Consumer Goods Dealers Forum", focused primarily on the sustainable development of local distributors, a key group in the field of China internal trade. This is THE event where established players and top performing pioneers congregate to share best practices, address present issues and anticipate future concerns. Attending the seminars will help you gain valuable insights in the increasingly competitive China consumer products market.

Why attend the conference?

• Meet face-to-face with industry specialists
• Gain strategic intelligence from industry experts to talk on boosting wholesale profit
• Learn marketing strategies to gain a firm footing in the China marketplace
• Obtain first-hand information on what's next from well-respected fashion trend forecasters
• Network with established local industry players
• Get practical tips from leading experts on productively and profitably sourcing from China

The Global Sourcing Fair conference is a must-attend program that will provide you with no nonsense sourcing tips, unparalleled networking opportunities and innovative ideas for your business.

Admission is FREE!

Conference Program

Venue: Conference Room W1-M1
Shanghai New International Expo Centre

January 12 (Wednesday)

Time	Topic/Speaker	Language
11:00 am - 12:00 pm	From China Manufacturers to China Brands Zhao Chunyang, General Manager, Miracle Dynasty Fine Bone China (Shanghai) Co., Ltd; Vice President, New Pujiang Export Base for Light Industrial Products	Mandarin
1:00 pm - 2:00 pm	'Visionary Intelligence' Seminar Series (Module 1) 2011 Color Inspiration and Direction for Home Furnishings and Interior Design •  Exploring the latest color palette trends for home furnishings and interior decoration Maryann Wong, Director of Sales & Marketing - Fashion & Home, Pantone, Inc.	Mandarin
2:10 pm - 3:10 pm	Building China's High-end Brand of Home Products •  The leading China local brand of home interior shares the best practice of self-brand building Zhang Bingli, General Manager, Janehome; Vice Chairman, Home Interior Professional Committee of All-China Federation of Industry & Commerce	Mandarin
3:20 pm - 4:50 pm	Fundamentals of China Sourcing •  Acquiring detailed information about best practices and common pitfalls relating to evaluating suppliers and placing purchase orders in China Mike Bellamy, Chairman, China Sourcing Information Centre; China Operations Director, PassageMaker Sourcing Solutions	English

January 13 (Thursday)

Time	Topic/Speaker	Language
10:40 am - 12:00 pm	'Visionary Intelligence' Seminar Series (Module 2) Spring/Summer 2012 Intimates •  STYLESIGHT presents an in-depth look at essential intimates directions to emerge for Spring/Summer 2012 Dr. Valerie Wilson Trower, Trend Director - Asia, Stylesight	English & Mandarin
1:00 pm - 2:00 pm	China Consumer Goods Dealers Forum (Module 1) Buyer Mode Operation as Agents — Rise Way of Profit and Brands •  A detailed introduction on the worldwide hot "Buyer Mode" and its best operation way for Chinese agents Wang Shiru, Chief Adviosr, Buyers International Cultural Education Co., Ltd	Mandarin
2:10 pm - 3:10 pm	China Consumer Goods Dealers Forum (Module 2) How to Make Yourself an Expert in Distribution •  Senior expert on distributor management issue brings you valuable insights on a sustainable development way for Chinese small and medium distributors Pan Wenfu, General Manager, Senpan Textile Trade (Shanghai) Co., Ltd; General Manager, Shanghai Senpan Enterprise Management Consulting Co., Ltd	Mandarin

From China Manufacturers to China Brands
Zhao Chunyang, General Manager, Miracle Dynasty Fine Bone China (Shanghai) Co., Ltd; Vice President, New Pujiang Export Base for Light Industrial Products

Outline:

1. How Miracle Dynasty transforms from a manufacturer to a brand operator? How comes the opportunity?
2. Brand positioning and high-end marketing channel strategy
3. Enhancing brand value by taking advantage of mega events - Miracle Dynasty's best practices
4. Balancing overseas and domestic market and expanding domestic sales channels
5. Strategies for small and medium businesses on entering China market

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'Visionary Intelligence' Seminar Series (Module 1)
2011 Color Inspiration and Direction for Home Furnishings and Interior Design
Maryann Wong, Director of Sales & Marketing - Fashion & Home, Pantone, Inc.

In today's complex and challenging marketplace, color has the unique ability to attract and engage the eye, elicit emotion, enhance products and environments, and ultimately tempt the consumer or client to buy. Color is the catalyst that can spark the sale, define the space and create the magic and mood. Here we would provide designers the color palette direction they need to invigorate a product line and create the perfect excitement, whether on the sales floor or in the home.

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Building China's High-end Brand of Home Products
Zhang Bingli, General Manager, Janehome; Vice Chairman, Home Interior Professional Committee of All-China Federation of Industry & Commerce

Outline:

1. Janehome's transformation from a manufacturer to a brand operator
2. Best practices in promoting a local brand
3. Experience sharing on Janehome's sales channel strategy in China
4. Strategies for small and medium businesses on entering China market

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Fundamentals of China Sourcing
Mike Bellamy, Chairman of the Advisory Board, China Sourcing Information Centre; China Operations Director, PassageMaker Sourcing Solutions

This 90-minute course will offer detailed information about best practices and common pitfalls in evaluating suppliers and placing purchase orders. Whether you're new to China sourcing or a seasoned veteran who wants a fresh perspective on the subject, this seminar will give you valuable advice to help you source more productively and profitably.

Outline:

1. Conducting the RFQ (Request for Quotation)
2. Face-to-Face Negotiations
3. Critical Contractual Items
• Price
• Quality
• Lead times
• Payment terms
• Intellectual Property

Valuable "tools of the trade" such as check lists and templates used by industry experts will be provided.

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'Visionary Intelligence' Seminar Series (Module 2)
Spring/Summer 2012 Intimates
Dr. Valerie Wilson Trower, Trend Director - Asia, Stylesight

STYLESIGHT presents an in-depth look at essential intimates' directions to emerge for S/S 12. Focusing on the key themes, colors, patterns, silhouettes, and details, this presentation is sure to inspire designers & buyers alike.

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China Consumer Goods Dealers Forum (Module 1)
Buyer Mode Operation as Agents — Shortcut to Profit Growth and Brand Rise
Mr. Wang Shiru, Chief Adviosr, Buyers International Cultural Education Co., Ltd

As a regional agent, how can you promote your product and boost your competitive advantage through other brands? Is there any possibility to introduce the high-efficient ZARA / H&M / UNIQLO operation mode to raise your profits?

This is the session you cannot afford to miss! Through its in-depth content, you will discover marketing strategies to stay competitive in the market.

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China Consumer Goods Dealers Forum (Module 2)
How to Make Yourself an Expert in Distribution
Pan Wenfu, General Manager, Senpan Textile Trade (Shanghai) Co., Ltd; General Manager, Shanghai Senpan Enterprise Management Consulting Co., Ltd

Strictly speaking, Chinese private distributors are neither real enterprises, nor self-employed households, but the middle group that enjoys a unique organizational form. They are very different from traditional manufacturers in terms of size and development strategy. This also explains why problems often arise between distributors and manufacturers.

Given the current condition, Chinese private distributors may be aware of development strategies but cannot implement them because of poor inner management. The gap between rapid business growth and deficient overall management could result in an extrinsic "enterprise" but intrinsic "self-employed household" and hinder on-stage development.

This session will help you become an expert distributor through management level improvement.

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About the speakers

Mr. Zhao Chunyang, founder of Miracle Dynasty, is a master in the field of artistic porcelain. His designs, used in state banquets, won him several Chinese and international awards. His masterpiece - "Shanghai Expo Series Blue and White Porcelain" was highlighted in the recently concluded 2010 Shanghai World Expo, and sent to heads of different nations by the Chinese government, promoting Chinese culture.

Mr. Zhao is currently the General Manager of Miracle Dynasty Fine Bone China (Shanghai) Co., Ltd and Vice President of New Pujiang Export Base for Light Industrial.

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Ms. Maryann Wong joined Pantone in 2003. She plays an essential role in the business expansion of PANTONE® for fashion and home color system in the Asia Pacific region. Her wealth of experience has enabled her to understand and cater to the needs of her customers.

Maryann's exposure in the fashion business is comprehensive. She started her career in apparel export; working for Mexx Consolidated (Far East) Ltd., the Gap (Far East) Ltd., Simint SPA for Armani Exchange and Mast Industries (Far East) Limited. She further pursued her career in the retail sectors in both clothing and eyewear as Brand Manager, marketing known brands such as "CLOSED" - casual & jeans wear, Vivienne Westwood, Krizia, United Colors of Benetton, Sisley in eyewear.

Maryann studied fashion and obtained her MBA from the Hong Kong Polytechnic University.

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Mr. Zhang Bingli, General Manager of Janehome. Joining Janehome in 2001, he had served as Marketing Director and Executive Deputy General Manager. With over 10 years' managerial experience in the field of chain stores for home furnishings, his views on the industry are notable.

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Having faced the China Intellectual Property (IP) and Quality Control monsters early on in his career, Mr. Mike Bellamy decided to do something about it by developing the PassageMaker "Black Box Quality Gate" system to extract the best pricing in China and protect IP without compromising quality and service. PassageMaker's 100% US owned and operated Assembly Center in S. China serves as the client's "black box" where inspection, final assembly and branding takes place behind closed doors. In this fashion, Intellectual Property is physically secured and full quality inspection is conducted before product leaves China.

Before organizing PassageMaker, Mike worked with The Brock Group, an international trade and investment consulting firm managed by President Reagan's former US Trade Representative and US Senator Bill Brock in Washington DC. Mike moved to Asia in 1994 and has structured sourcing investments in over 250 production classifications for clients during his time in China. He received his double degrees in Diplomacy and Economics in Washington DC and later went on to gain an International MBA from the University of South Carolina which included a year of full-time graduate level courses at the Harbin Institute of Technology and University of International Business and Economics in Beijing.

Recognized as expert on China sourcing, Mike has been a featured presenter for a number of high profile seminars and trade shows including Global Sources Asia Expo HK, Global Sources Dubai, Boat Tech China, Rotary Foundation, US/British/French & German Chambers of Commerce, National Association of Purchasing Managers/ Institute for Supply Management, Small Business Development Bureau and the State Bar of California among others.

He also chairs the advisory board of the China Sourcing Information Center (www.ChinaSourcingInfo.org), a free-to-join organization dedicated to educate, develop, and advance the China sourcing profession.

To learn more about Mike (MikeB@PSSchina.com) and PassageMaker see www.PSSchina.com (the website includes free educational material such as sourcing seminar videos and tools of the trade).

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As Trend Director for Asia, Dr. Valerie Wilson Trower assists Stylesight customers in the company's wealth of trend material. An international fashion professional with a background in design, retailing, and marketing, Valerie has lectured and consulted on a wide range of fashion topics in the past twelve years including Shanghai Tang, De Beers/The Diamond Trading Company, Esquel, Colour Living, etc. As a long-time H.K. resident, Valerie has worked throughout Asia.

Valerie holds a doctorate in Historical and Critical Fashion Studies from The London College of Fashion, The University of the Arts, London, and an M.A. in Design History from Winchester, Southampton University.

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Mr. Wang Shiru, President and Chief Advisor of Buyer International Cultural Education Co., Ltd, is the founder of buyer and buyer enterprise operation mode. He enjoys over 10 years of experience in the fashion industry and established the first global union of fashion buyers. He also created a professional buyer group.

Since 2000, he has been providing consulting and training services to many international and domestic fashion enterprises by introducing buyer enterprise operation mode. His major clients include world-renowned fashion brands as Chanel, Versace, Zara, GAP, H&M and ONLY, etc.

Mr. Wang Shiru holds an MBA degree from the University of California.

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Mr. Pan Wenfu is currently the General Manager of Senpan Textile Trade (Shanghai) Co., Ltd and Shanghai Senpan Enterprise Management Consulting Co., Ltd. He is also the channel consultant for GE Greater China division.

Mr. Pan once was a self-employed distributor with over 10 years of experiences in the field of consumer product distribution. He also worked for a number of well-known Chinese enterprises as account executive, regional sales manager, marketing manager, etc.

With the cooperation of nearly 10 local distributors for five years, Mr. Pan has a comprehensive research subject base for distributors and dealers.

Mr. Pan has published papers on China distributor issues and has written more than 40 books about the subject.

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